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Apple Arcade invites you to play something extraordinary

Apple Arcade invites you to play something extraordinary
Groundbreaking Game Subscription Service Launches on the App Store for $4.99 per Month on September 19
Cupertino, California — Apple today announced that Apple Arcade will be available on the App Store on Thursday, September 19 with iOS 13, offering an all-new way to enjoy games without limits. With a subscription to Apple Arcade for $4.99 per month, users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV. Apple Arcade is launching with a one-month free trial, and users will not find the games on any other mobile platform or subscription service. Apple Arcade games can all be played offline, and a single subscription includes access for up to six family members with Family Sharing. The catalog will exceed 100 games in the coming weeks as new titles are introduced, with more games to come every month. Apple Arcade will be available on September 30 on iPadOS and tvOS 13 and in October on macOS Catalina.
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Apple introduces dual camera iPhone 11

Apple introduces dual camera iPhone 11
Featuring the Fastest, Most Powerful Chip Ever in a Smartphone, Plus an All-New Dual-Camera System and Even Longer All-Day Battery Life
Cupertino, California — Apple today announced iPhone 11, delivering innovations that make the world’s most popular smartphone even more powerful, improving the features people use the most throughout their day.1 iPhone 11 introduces a powerful dual-camera system, offering an intuitive camera experience with the highest quality video in a smartphone and Night mode for photos. iPhone 11 is powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance.
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iPhone 11 Pro and iPhone 11 Pro Max: the most powerful and advanced smartphones

iPhone 11 Pro and iPhone 11 Pro Max: the most powerful and advanced smartphones
Featuring a Stunning Pro Display, A13 Bionic, Cutting-Edge Pro Camera System and Longest Battery Life Ever in iPhone with iPhone 11 Pro Max
Cupertino, California — Apple today announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone. The new Super Retina XDR display is a pro display with the brightest display ever in an iPhone. The powerful Apple-designed A13 Bionic chip provides unparalleled performance for every task while enabling an unprecedented leap in battery life to easily get through the day. A new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos.
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Apple unveils Apple Watch Series 5

Apple unveils Apple Watch Series 5
Featuring an Always-On Retina Display, Built-In Compass and International Emergency Calling
Cupertino, California — Apple today announced Apple Watch Series 5, debuting an Always-On Retina display that never sleeps, so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation, help users better navigate their day, while international emergency calling1 allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby. Apple Watch Series 5 is available in a wider range of materials, including aluminum, stainless steel, ceramic and an all-new titanium. Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.
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Apple announces three groundbreaking health studies

Apple announces three groundbreaking health studies
In Collaboration with Leading Medical Institutions, Apple to Examine Hearing, Women’s, Mobility and Heart Health
Apple today announced three unprecedented medical studies, in partnership with leading academic and research institutions, that will reach more participants than has ever been possible. The studies will be available on the new Research app,1 which democratizes how medical research is conducted by bringing together academic medical institutions, healthcare organizations and the Apple products customers already make a part of their everyday life. Participants will contribute to potential medical discoveries and help create the next generation of innovative health products. The Research app will be available as a free download in the App Store later this year.
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Apple introduces new version of the most popular iPad starting at $329

Apple introduces new version of the most popular iPad starting at $329
Featuring a 10.2-Inch Retina Display, Apple Pencil and Smart Keyboard Support, and iPadOS for Powerful Multitasking and Creative Capabilities
Cupertino, California — Apple today introduced the new seventh-generation iPad, bringing more screen area and support for the full-sized Smart Keyboard1 to its most popular and most affordable iPad. Starting at just $329, the upgraded iPad features a stunning 10.2-inch Retina display and the latest innovations including Apple Pencil2 support, the fast A10 Fusion chip, advanced cameras and sensors, unmatched portability and connectivity, ease of use and great all-day battery life.3 The new iPad is available to order starting today and in stores starting Monday, September 30.
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Apple TV+ launches November 1, featuring originals from the world’s greatest storytellers

Apple TV+ launches November 1, featuring originals from the world’s greatest storytellers
Available on the Apple TV App Worldwide, Apple TV+ Will Be $4.99 per Month
Cupertino, California — Apple today announced Apple TV+, the first all-original video subscription service and home for today’s most imaginative storytellers, will launch November 1 in over 100 countries and regions. Apple TV+ will offer a powerful and inspiring lineup of original shows, movies and documentaries, including “The Morning Show,” “Dickinson,” “See,” “For All Mankind” and “The Elephant Queen.” The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online at tv.apple.com, for $4.99 per month with a seven-day free trial. Starting today, customers who purchase any iPhone, iPad, Apple TV, iPod touch or Mac can enjoy one year of Apple TV+ for free. Through Family Sharing, up to six family members can share one Apple TV+ subscription.
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A message about iOS security

A message about iOS security
Last week, Google published a blog about vulnerabilities that Apple fixed for iOS users in February. We’ve heard from customers who were concerned by some of the claims, and we want to make sure all of our customers have the facts.

First, the sophisticated attack was narrowly focused, not a broad-based exploit of iPhones “en masse” as described. The attack affected fewer than a dozen websites that focus on content related to the Uighur community. Regardless of the scale of the attack, we take the safety and security of all users extremely seriously.
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Apple’s largest store in Japan opens Saturday in Tokyo

Apple’s largest store in Japan opens Saturday in Tokyo
In the heart of the Marunouchi business district, Apple will open its newest and largest store in Japan across from the historic Tokyo Station this Saturday, September 7. Apple Marunouchi is Apple’s third store to open in Japan since last April as part of a multi-year retail investment and expansion in the country. Customers in Japan now have more space to discover Apple products, participate in a Today at Apple session or seek advice from a Genius.
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Apple offers customers even more options for safe, reliable repairs

Apple offers customers even more options for safe, reliable repairs
New Independent Repair Provider Program Expands Genuine Parts Access to More Repair Businesses
Cupertino, California — Apple today announced a new repair program, offering customers additional options for the most common out-of-warranty iPhone repairs. Apple will provide more independent repair businesses — large or small —  with the same genuine parts, tools, training, repair manuals and diagnostics as its Apple Authorized Service Providers (AASPs). The program is launching in the US with plans to expand to other countries.
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