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Apple introduces 16-inch MacBook Pro, the world’s best pro notebook

Apple introduces 16-inch MacBook Pro, the world’s best pro notebook
All-New MacBook Pro Features an Immersive 16-Inch Retina Display, Up to 80 Percent Faster Performance and a New Magic Keyboard 
Cupertino, California — Apple today unveiled an all-new 16-inch MacBook Pro — the world’s best pro notebook — designed for developers, photographers, filmmakers, scientists, music producers and anyone who relies on a Mac to create their life’s best work. The all-new MacBook Pro features a brilliant 16-inch Retina Display, the latest 8-core processors, up to 64GB of memory, next-generation graphics with up to 8GB of VRAM and a new advanced thermal design, making it the most powerful MacBook Pro ever.

Featuring a new Magic Keyboard with a redesigned scissor mechanism and 1mm travel for a more satisfying key feel, the 16-inch MacBook Pro delivers the best typing experience ever in a Mac notebook. The 16-inch MacBook Pro also includes a six-speaker sound system, longer battery life, Touch Bar, Touch ID, the Force Touch trackpad and the Apple T2 Security Chip.

“Our pro customers tell us they want their next MacBook Pro to have a larger display, blazing-fast performance, the biggest battery possible, the best notebook keyboard ever, awesome speakers and massive amounts of storage, and the 16-inch MacBook Pro delivers all of that and more,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing. “With its brilliant 16-inch Retina display, 8-core processors, next-gen pro graphics, even better thermal design, new Magic Keyboard, six-speaker sound system, 100Wh battery, up to 8TB of storage and 64GB of fast memory, the 16-inch MacBook Pro is the world’s best pro notebook.”

Largest Retina Notebook Display Ever

Pros love the brilliant 500 nit, P3 wide color gamut Retina display on MacBook Pro, and at 16 inches, it’s the largest Retina notebook display ever. Featuring a resolution of 3072×1920 and a higher pixel density of 226 ppi, the 16-inch Retina display delivers nearly 6 million pixels and an even more immersive front-of-screen experience. Each display is individually calibrated in the factory for accurate gamma, white point and primary colors.

New Magic Keyboard

The 16-inch MacBook Pro features a new Magic Keyboard with a refined scissor mechanism that delivers 1mm of key travel and a stable key feel, as well as an Apple-designed rubber dome that stores more potential energy for a responsive key press. Incorporating extensive research and user studies focused on human factors and key design, the 16-inch MacBook Pro delivers a keyboard with a comfortable, satisfying and quiet typing experience. The new Magic Keyboard also features a physical Escape key and an inverted-“T” arrangement for the arrow keys, along with Touch Bar and Touch ID, for a keyboard that delivers the best typing experience ever on a Mac notebook.

More Advanced Thermal Design

The 16-inch MacBook Pro uses the most advanced thermal architecture ever in a Mac notebook to enable the system to run at higher power for sustained periods of time. The sophisticated fan design features a larger impeller with extended blades along with bigger vents, resulting in a 28 percent increase in airflow, while the heat sink is 35 percent larger, enabling significantly more heat dissipation than before. Together, these advancements in cooling capacity allow the 16-inch MacBook Pro to sustain up to 12 more watts during intensive workloads than the previous design.

Powerful Processors and Faster Memory

Whether compiling code, editing multi-cam video or doing 3D animation, MacBook Pro customers need pro-level compute power they can take on the go. To deliver blazing fast performance, the 16-inch MacBook Pro features the latest 6- and 8-core 9th-generation processors with Turbo Boost speeds up to 5.0 GHz, which deliver up to 2.1 times faster performance than the quad-core 15-inch MacBook Pro.1 Its powerful CPUs, combined with faster memory up to 64GB for the first time, and its more advanced thermal design, will enable pro workflows never before possible on a MacBook Pro.

When compared to the fastest quad-core 15-inch MacBook Pro:

  • Music producers can play back massive multi-track projects with up to 2.1 times more Amp Designer plug-ins in Logic Pro X.
  • Scientists and researchers will benefit from 2.1 times faster simulation of dynamical systems in MATLAB.
  • Developers using Xcode can compile code up to 1.8 times faster. 
  • Photographers can apply complex edits to photographs 1.7 times faster in Photoshop. 

Next-Generation Graphics

Graphics performance is critical to pros, whether they’re creating the next big game title, rendering a complex 3D scene or color grading a blockbuster film. The 16-inch MacBook Pro features new AMD Radeon Pro 5000M series graphics — the first 7nm mobile discrete GPUs for pro users. Paired with GDDR6 video memory and with an 8GB VRAM option for the first time, pro users will be able to tackle GPU-intensive tasks faster than ever. Customers who choose the standard configuration will see 2.1 times faster graphics performance than the previous standard configuration. Those who opt for the highest-end graphics options will see up to 80 percent faster performance than the previous high-end configuration.1

When compared to the previous-generation 8-core 15-inch MacBook Pro with the highest graphics options:

  • Video editors using DaVinci Resolve will see up to 1.8 times faster effects rendering when color grading.
  • Gamers will enjoy smoother gameplay with up to 1.6 times faster performance in games like Fortnite.
  • In Unity, developers will experience 1.4 times faster fly-through performance during game development.

To power all this performance, MacBook Pro features a 100Wh battery — the largest ever in a Mac notebook — for an additional hour of battery life of up to 11 hours of wireless web browsing or Apple TV app video playback.

First 8TB Notebook

For pros with massive asset libraries and large projects that need even more storage in a notebook, the new MacBook Pro doubles the SSD storage to 512GB and 1TB on standard configurations. And for the first time, MacBook Pro can be configured with a staggering 8TB of storage — the largest SSD ever in a notebook.

Higher Fidelity Audio Experience

The 16-inch MacBook Pro introduces a completely redesigned six-speaker, high-fidelity sound system designed to bring musicians, podcasters and video editors the most advanced audio experience ever in a notebook. New Apple-patented force-canceling woofers use dual opposed speaker drivers to reduce unwanted vibrations that distort sound. As a result, music sounds more clear and natural than ever before, and the bass can go half an octave deeper. An upgraded high-performance mic array delivers a 40 percent reduction in hiss and an improved signal-to-noise ratio that rivals that of popular professional-grade digital microphones, delivering super-clean recordings that capture even the quietest details.

macOS, Designed for Pros

Pro users love the power, reliability and productivity built into macOS — designed to take full advantage of Mac hardware, deliver robust features with the highest possible performance and work seamlessly with other Apple devices. Dark Mode highlights pro content while controls recede into the background on the Mac’s stunning Retina display. Sidecar, a new feature in macOS Catalina, lets users leverage iPad as a second display or as a high-precision tablet input device using Apple Pencil. Files on macOS can be quickly browsed with visuals and easy access to metadata with Gallery View in Finder. Along with a robust ecosystem of third-party apps and devices, macOS includes Apple apps like Safari, Mail, Pages, Numbers and Keynote, and supports high-performance apps like Final Cut Pro X, Logic Pro X and Xcode.

Mac Pro and Pro Display XDR 

Today, Apple also announced that the all-new Mac Pro, the world’s best pro desktop, and Apple Pro Display XDR, the world’s best pro display, will be available in December. Designed for maximum performance, expansion and configurability, Mac Pro features workstation-class Xeon processors up to 28 cores, a high-performance memory system with a massive 1.5TB capacity, eight PCIe expansion slots and a graphics architecture featuring the world’s most powerful graphics card. Pro Display XDR features a 32-inch Retina 6K display with P3 wide and 10-bit color, 1,600 nits of peak brightness, 1,000,000:1 contrast ratio and a superwide viewing angle, all at a breakthrough price point.

Pricing and Availability

  • Starting at $2,399, the 16-inch MacBook Pro is available today through apple.com and the Apple Store app. It will be in Apple Stores and Apple Authorized Resellers in the US later this week and coming soon to stores around the world. Additional technical specifications, configure-to-order options and accessories are available online at apple.com/mac.

  • Mac Pro starts at $5,999 and Pro Display XDR starts at $4,999. Both will be available to order in December through apple.com. Additional technical specifications, configure-to-order options and accessories are available at apple.com/mac-pro and apple.com/pro-display-xdr.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

1 Performance claims are as compared to previous-generation MacBook Pro notebooks. See apple.com/macbook-pro for more information.
Press Contacts
Jennie Orphanopoulos,Apple, jennieo@apple.com,(408) 221-6621
Bill Evans,Apple,bevans@apple.com,(408) 974-0610
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple premieres “Truth Be Told,” coming to Apple TV+ December 6

Apple premieres “Truth Be Told,” coming to Apple TV+ December 6
The Apple Original Stars Academy Award Winner Octavia Spencer, Emmy Award Winner Aaron Paul, Lizzy Caplan, Elizabeth Perkins, Michael Beach, Mekhi Phifer, Tracie Thoms, Haneefah Wood and Emmy Award Winner Ron Cephas Jones
Apple celebrated “Truth Be Told” today with the global premiere of the original series at The Samuel Goldwyn Theater in Los Angeles, California. The limited drama series follows podcaster Poppy Parnell (Octavia Spencer) as she is compelled to reopen the murder case that made her a national sensation and comes face-to-face with Warren Cave (Aaron Paul), the man she may have mistakenly helped to put behind bars. Based on the novel by Kathleen Barber, “Truth Be Told” provides a unique glimpse into America’s obsession with true crime podcasts and challenges its viewers to consider the consequences when the pursuit of justice is placed on a public stage.
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The augmented reality app helping veterans manage anxiety

The augmented reality app helping veterans manage anxiety
Three or four times a week, whenever he needs to calm his mind, Steve Mills launches the Healium AR app on his iPhone. His favorite spot to use it is in a park on the banks of the slowly churning Mississippi River in Memphis, Tennessee.
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Health Records on iPhone now available to veterans across the US

Health Records on iPhone now available to veterans across the US
Providing Veterans a Better Understanding of Their Health Across Multiple Providers like Johns Hopkins and University of California San Diego
Apple and the US Department of Veterans Affairs (VA) today announced that veterans across the nation and surrounding territories1 now have access to the Health Records feature in the Health app on iPhone. The VA gradually launched Health Records to select patients this summer, and now veterans who are iOS users and receive their care through the Veterans Health Administration can see a fuller, more comprehensive picture of their health that includes information from multiple providers.
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Apple commits $2.5 billion to combat housing crisis in California

Apple commits $2.5 billion to combat housing crisis in California
Cupertino, California — Apple today announced a comprehensive $2.5 billion plan to help address the housing availability and affordability crisis in California. As costs skyrocket for renters and potential homebuyers — and as the availability of affordable housing fails to keep pace with the region’s growth — community members like teachers, firefighters, first responders and service workers are increasingly having to make the difficult choice to leave behind the community they have long called home. Nearly 30,000 people left San Francisco between April and June of this year1 and homeownership in the Bay Area is at a seven-year low.2
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Apple TV+ is now available

Apple TV+, home of Apple Originals from the world’s greatest storytellers, is now available
Enjoy Apple TV+ on the Apple TV App for $4.99 per Month or Free with a New Apple Device or Apple Music Student Plan
Starting today, audiences in over 100 countries and regions can watch Apple TV+ on the Apple TV app, featuring new, exclusive original shows, movies and documentaries from today’s most imaginative storytellers. Customers can enjoy Apple TV+ on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung smart TVs, Roku and Amazon Fire TV devices, as well as on the web at tv.apple.com.
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Apple Reports Fourth Quarter Results

Apple Reports Fourth Quarter Results
Services Revenue Reaches All-Time High of $12.5 Billion
EPS Sets New Fourth Quarter Record of $3.03
Cupertino, California — October 30, 2019 — Apple today announced financial results for its fiscal 2019 fourth quarter ended September 28, 2019. The Company posted quarterly revenue of $64 billion, an increase of 2 percent from the year-ago quarter, and quarterly earnings per diluted share of $3.03, up 4 percent. International sales accounted for 60 percent of the quarter’s revenue.
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AirPods Pro arrive in stores around the world

AirPods Pro arrive in stores around the world
AirPods Pro went on sale on Wednesday, October 30, around the world. AirPods Pro join the AirPods family and feature Active Noise Cancellation, Transparency mode, sweat and water resistance, and superior, immersive sound, in an all-new lightweight, in-ear design.

Apple celebrates “The Morning Show,” coming to Apple TV+ November 1

Apple celebrates “The Morning Show,” coming to Apple TV+ November 1
The Original Series Stars Jennifer Aniston, Reese Witherspoon, Steve Carell, Billy Crudup, Mark Duplass, Gugu Mbatha-Raw, Nestor Carbonell, Bel Powley, Karen Pittman, Desean K. Terry and Janina Gavankar
Apple celebrated “The Morning Show” today at the global premiere of the original series at Josie Robertson Plaza and David Geffen Hall, Lincoln Center for the Performing Arts in New York City. Written by Kerry Ehrin and directed by Mimi Leder, “The Morning Show” explores the cutthroat world of morning news and the lives of the people who help America wake up in the morning. Told through the lens of two complicated women working to navigate the minefield of high-octane jobs while facing crises in both their personal and professional lives, “The Morning Show” is an unapologetically candid drama that looks at the power dynamics between women and men, and women and women, in the workplace.
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Apple reveals new AirPods Pro, available October 30

Apple reveals new AirPods Pro, available October 30
All-New Design Features Active Noise Cancellation for Immersive Sound
Cupertino, California — Apple today announced AirPods Pro, an exciting addition to the AirPods family that features Active Noise Cancellation and superior, immersive sound in an all-new lightweight, in-ear design. AirPods Pro are available to order on apple.com and the Apple Store app starting today and in stores beginning Wednesday, October 30.
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